The Agentic Pivot in GTM
A discussion on how SaaS vendros are adapting go-to-market and product design to AI-mediated buying environments.

Go to market design is entering a structural transition. Discovery, evaluation, and comparison are increasingly mediated by AI systems, while human buying groups remain complex and multi-layered.

Customer acquisition efficiency is under pressure. Search behaviour is fragmenting. Product information is being parsed, summarised, and ranked by machines before it reaches human decision-makers.

In response, SaaS and B2B companies are reassessing how product architecture, messaging clarity, pricing models, and sales execution align with both human and machine evaluation processes.

This meetup brings together operators to discuss how these shifts are affecting positioning, packaging, and commercial strategy in practice.

Meet the EVOLVE Community in London

A private, conversational meetup for senior commerce professionals to exchange real experiences, challenges, and perspectives. Without pitches, slides, or selling.

What This Meetup Is

EVOLVE meetups are designed for experienced professionals who value depth over noise.

This is a curated conversation, not a conference.

The focus is on honest exchange, real-world context, and peer learning.

How It Works

• Small, curated group

• Moderated conversation

• Active participation encouraged

This meetup is for:

• Founders and operators in scaling organizations

• Advisors, consultants, and board-level professionals

• Senior leaders in commerce, CX, digital, and growth

• People who enjoy exchanging experiences, not pitching

Why It’s Different

Most meetups optimize for volume.

EVOLVE optimizes for quality.

You will leave with new perspectives, real connections, and context you can actually use.

Registration

• Registration is required. We review each request to ensure a strong fit with the event audience.

• Spots are limited

• Attendance is confirmed by email

Hosted by

EVOLVE Commerce Club
EVOLVE connects senior leaders across borders.
Board members, advisors, founders, and executives come together through curated introductions, expert sessions, and closed-door gatherings in 45+ markets.
A working environment for building trusted relationships and long-term value.

True
True is a consumer and retail sector-specialist investment and advisory firm, taking a holistic approach to building and connecting consumer brands and enabling technologies.

Investment strategies encompass Venture Capital (<$5m investments), Private Equity (up to $150m investments) with a global mandate—including portfolio companies such as The Cotswold Company, Zwift, Apparel Brands Group and Represent—and, most recently, a Public Markets fund. The earlystage VC fund invests Pre-Seed to Series A across the Consumer (b2c) and Retail (b2b) verticals, with portfolio companies including the likes of By Rotation, Eyva, Jitty, Shellworks and onFabric.

True also operates an advisory business that helps identify, quantify and capture significant value creation opportunities for global corporates including the likes of Associated British Foods, Marks & Spencer, Warner Bros. Discovery, Walmart and TJX – creating billions in enterprise value in the process.

Nibble
Nibble is the worlds most experienced AI negotiation platform.

Through a combination of academically-backed negotiation science and industry-recognised conversation design, our platform has automated 1.5M+ negotiations for enterprises.

Ideal for Sales Contracts, Procurement and eCommerce.

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If you’d like to learn more about the community and how EVOLVE operates, you can explore here:
👉 https://www.evolve-community.com

We look forward to seeing you there.

EVOLVE Meetup - London