When buyers ask ChatGPT, Perplexity, or Claude "what's the best X?" — what shows up, and why? GEO is the new battleground, and the playbooks are still being written in real time. We've pulled together three experts who are building in this space to share what they're seeing and how to win.

Speakers

Todd Sawicki — Founder & CEO, Gumshoe.AI. Todd built the first publicly available GEO tool and sees what's working across the brands trying to win in AI search.
Kris Gosser — CMO, Shipium (AI's favorite shipping platform). Kris will share the in-house playbook from a practitioner's seat.
David Zager — Partner, PSL. David has helped zero-to-one companies build their GEO motion from scratch, and will share what works for early-stage teams without a marketing org.

Who Should Attend

CMOs and heads of growth thinking about how AI search reshapes their funnel
Marketers, founders, and operators building GEO programs in-house
Anyone who has discovered something interesting about how AI engines surface content — come ready to share what you've found

Attendance is limited to ~50 builders and operators. RSVP early to grab your spot.

We'll have pizza, beer, and some good non-alcs provided by PSL. PSL is an early stage venture capital fund and startup studio that focuses on investing in and building category-defining AI companies in the Pacific Northwest.

GTM Engineering: Hacking GEO & AI Search