UPSCALE LANDS IN LONDON.

Upscale Day London brings the energy of Upscale Conf to the heart of Shoreditch. A curated afternoon where brand leaders, creative directors and agency teams dig into how AI is reshaping the craft of modern advertising.

What makes this different?

No abstract theory. No empty hype. Real conversations about what's working, what's scary, and what's next at the crossroads of AI and brand creativity. All happening in London's creative epicenter.

Who should attend?

If you work in branding, advertising, or creative strategy and you're wondering how AI fits into your workflow (or whether it should), this is your place. Creative Directors. Brand Strategists. Agency Leaders. The curious ones with good taste.

The schedule

1:30 pm doors open + light bites & drinks

2 - 2:30pm opening keynote

2:30 - 3pm brand case study

3 - 3:45pm break + networking

3:45 - 4:15pm creative production session

4:15 - 5:15pm panel + Q&A

til 6:30pm happy hour + connections

Limited capacity. Arrive early for a great seat and merch.

The panel

Coming soon.

The craft

See how leading brands are integrating AI into their creative workflows—from concept to campaign. You'll walk away with concrete ideas, tools and inspiration to implement into your work, because we learn better together.

Why are we hosting this?

Because the future belongs to the curious. We're gathering London's creative community who want to build what's next—together.

Fine Print: Please note, this event will be photographed. Freepik reserves the rights to use photographs and video from the event for marketing and communication purposes. By attending this event you consent to your image being used for these purposes.

Questions? DM us directly.