WiCX Seattle is an invitation-only International Women’s Day CX Lab bringing together women who will shape how customer experience, contact centres, data and AI are built inside organisations.

This three-hour, in-person session creates a rare thinking space for women working across CX, design, insight and technology to step out of delivery mode and examine the real decisions they are being asked to make — often under intense pressure to “just do AI.”

AI promises speed, efficiency and scale. But AI does not fix weak design — it amplifies it. Poor journeys, biased data and broken processes don’t disappear when automated; they multiply. In sectors where trust, fairness and regulatory scrutiny matter, the consequences of getting this wrong are significant.

This WiCX Seattle CX Lab brings together women from across industries to explore how Responsible CX by Design shows up in practice — across both customer-facing and employee-facing journeys.

The experience includes:

Networking with peers working on similar challenges and plenty of delicious refreshments.
A curated panel on Responsible AI in Customer Experience
Facilitated Open Space breakout conversations

And shared learning that will help shape Women in CX’s global agenda for Responsible CX by Design, influencing the priorities, themes and conversations that define our content and events programme in 2026 and beyond.

Hosted by WiCX Founder and CEO Clare Muscutt and featuring speakers:

Lilia Abaibourova, Principal Product Manager at Amazon
Tori Signorelli, Director, Guest Journey and Insights at Alaska Air
Kerry Bodine, CEO at Bodine & Co.
Diane Magers, Co-Founder and CXO at AmplifyXM

This is not an IWD networking event or performative inspiration theatre.

It is a working session for women who are actively involved in shaping CX and technology inside their organisations.

Attendance is curated.

Tickets are free.

And every voice in the room contributes to what the future of Responsible CX becomes.

Because the future of AI in customer experience is being designed right now — and it shouldn’t be shaped only by tech bros or the loudest voices in the room. 💜

WiCX Seattle | International Women’s Day, Global CX Lab